We need to fight microplastics

︎︎︎ Plastic Health Coalition

The Plastic Health Coalition has a mission to stop plastic pollution at its source. This ‘single issue’ environmental organisation is calling out the industry and governments where they fall short, putting also a special focus on the relationship between plastics and human health.

The brief:

We’ve all heard so much about plastic pollution and how it hurts and destroys our environment, but little is spoken about the dangers it can have on our health. Because it’s such a prevailing subject, we wanted to bring new information forward and a fresh perspective, hoping to catch the audiences’ attention to the many risks single plastic use has in our lives.

How did we get there:

With this video, we decided to use traditional animation for our main character, creating some nice fluid movements and bringing out her personality. Everything plastic related was made through motion graphics, creating a subtle division between human life and plastic waste, calling for action against the generalized use of plastic.

Our favourite part:

The amazing dive by our main character!


♻️ Client: Plastic Health Coalition

🎬 Direction: Emanuele Colombo
📄 Script: Eugenio Orsi
✏️ Illustration: Silvia Bassoli, Simone DiRocco
🎥 Animation: Simone di Rocco, Emanuele Colombo
🔉 Sound Design: The Chicken Sound

Antimatter Studio

Via Cesare Brivio 15, 20158,
Milan (MI), Italy
+39 339 85 21 598