Millennial Parenting Moments


︎︎︎ Gerber Life Insurance



Gerber Life Insurance is one of the top direct-response marketing insurance companies and a leading provider of juvenile life insurance.

The brief:

We were commissioned this short to celebrate Gerber Life Insurance 50th anniversary. The goal? To be as funny and caring as humanly possible.
How we got there:

Taking advantage of the quirky style of motion graphics and shape-based illustration, we concentrated our animation efforts on the expressions of each character as we pass different everyday situations.

Our favourite part:

Both father and baby blasting some tunes!



Credits:

🧑‍🦰 Client: Gerber Life Insurance
💡 Agency: Visual.ly
🎉 Creative Direction: Nick Vaka

📄 Script: Roland Gomez
🎬 Direction and animation: Emanuele Colombo
🔉 Sound Design: Visual.ly


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